Identity data is much more than compliance

FoundryOS’s identity data gives you a foundational ‘customer genome’ for disruptive digital solutions

A customer genome is not a new concept but at FoundryOS we believe a digital solution needs to focus around an ‘audience of one’.  Every individual customer has a unique genome consisting of observed and verified data as well as transformed and inferred data.

Hyper-personalisation allows you to tailor outcomes.  By understanding customer preferences and needs, you can create more engaging and satisfying interactions.  You can identify the most relevant customers for specific products leading to more effective cross-sell.

The customer genome aims to go beyond compliance data for onboarding and risk management to provide a complete picture of who the customer is and what they want.  By analysing the customer genome, you can identify patterns and predict customer behaviour.

At FoundryOS, we go further as the customer genome is part of a network of customers through their relationships to each other and time-travel of all data gives today’s view and any point-in-time too.

The ability to identify and understand the digital DNA of a specific customer, or a segment of customers, enables FoundryOS solutions to more accurately prescribe the best possible customer experience outcome.

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